Lovely Mellow Youth
Lovely Mellow Youth
by Aimee Hembree

Being a Barbu Doll

Imagine being around another woman, not just anyone woman, but a full on boss babe. A chick who sets goals + meets them. A woman who motivates you to be your ultimate self. Now multiply that woman by 21 (24 if you count the three sisters who make the lovely team of Shop Barbu). That’s what it’s like being a brand Ambassador or #BarbuDoll.

In July of 2018, Natalie Barbu (if you haven’t checked out her YouTube channel, do that) announced she was opening her very own online boutique, aptly named Shop Barbu. Along with her two sisters, Martha and Chloe, Natalie created a store that totally embodies an NYC attitude with an LA soul! In the vid, Natalie also mentioned there would be an opportunity to apply to become a Barbu Doll (kind of like Barbie Doll? Cute, right?!)


So I sat down, phone in hand, ambition on my side and filled out the application for why I should be a part of this sure to be amazing girl squad!
Cut to about a week later, Natalie posts on her IG story that over 500 women applied for a spot. That was it. I basically chalked it up as a loss.

Then it happened…

*bing*  Unread Message from Shop Barbu.
I WAS IN!!! I was 1 of 22 people chosen to rep this awesome new brand.

(Never give up, people!)


Okay now to the nitty gritty. What’s it reallllly like being a brand rep?!

Well, for Shop Barbu, it’s been really fun! I knew I wanted to take a stroll down the ambassador route, I wanted to give it a try. But I wanted to pick a brand that I would be really proud to work with. Something I believed in.

Shop Barbu is so female-centric. They truly focus on bringing out the inner boss babe we all have hiding inside us. I loved that it was female-owned.

While Natalie, Chloe, and Martha have the final product say (as they should!) they truly include all us reps in the process. And always give us a heads up for when new arrivals go live so that we can get our following just as excited about them as we are!

All in all, being a brand ambassador is a great opportunity, if you’re looking to network and engage organically with ladies right up your alley, or if you’re looking to just try something new!


If you take anything away from this:

Go after what you want. I mean, really go after it. Dreams don’t work if you don’t

If something doesn’t work out, you still tried. You still showed up and made the effort to elevate yourself.

And, if you’re wanting to try out being a brand rep or ambassador, go for it! Just make sure it’s a brand that you are proud to represent; one whose mission you believe in and one that believes in you as the content creator.

Shop the latest at Shop Barbu

Talk soon babes